Seo Local is a blog that provides useful information on how to rank websites in search engines. The articles are written by experts in the field, are free of fluff, and are published regularly. They also provide links to other resources that can help people with their online marketing needs.
The blog is short, concise, and easy to read, which makes it ideal for someone who is just getting started with SEO or looking for a refresher course before they look into SEO methods like content marketing or blogging. In this case Streamoz will provide views and followers, and help you grow your business. The blog is also a good resource for beginners because it doesn’t go into too much detail.
SEO LOCAL Search : the best way to advertise and promote your company’s website on Google “for free”
Definition ⇒ Local SEO is a set of techniques used to increase the visibility of a web page in search of relevant information for users, depending on their current geographic location.
Or what is more or less the same, making the website of a company that has a physical commercial location or that provides a service in a specific geographic area, to be found by potential customers who are in that area and who search on Google related to that business.
This does not mean that local SEO is not compatible with the implementation of measures to position our website in a more global scope.
In fact, the importance given to local SEO has to be greater if most of our potential sales or service provision is located on this scale.
For example, for an SEO agency located in São Paulo: most of its clients live in São Paulo or will have their company consolidated in this city or nearby and she.
Therefore, your Local SEO strategy should be focused almost mainly on the local level, but also a little more regionally.
What is Local SEO for Businesses ?
The presence on the internet has become a key factor that every company must consider, especially if it intends to achieve its goals in an increasingly complex, competitive and global market.
Web access has completely transformed the way people relate to brands and companies.
Just a decade ago, a customer decided to buy ( or not ) a product or service based on the information that brands provided through their advertising campaigns.
Nowadays, things have changed: the communication flow is bidirectional.
First of all, it is important to clarify that the goal of SEO, in general, is not only to get our website or blog to be placed in the first search results, but also to obtain more sales and conversions.
While both goals are symbiotically related, it must be borne in mind that positioning is only a means to an end.
The key is to offer value to our target audience, with quality and useful content. With this, not only do we get a better and larger amount of traffic to our website (good content is always shared) , but we also forge an image associated with a positive concept.
Is Local SEO equally necessary to the one carried out in wider geographic environments ?
The answer is: yes .
At a local level, the commercial market, especially in medium and large cities, is not exempt from the presence of increasing competitiveness.
Without forgetting that in a world as globalized as the current one, our competitors can be found anywhere on the globe.
And this factor of geographic proximity to the user who comes to us can benefit us, especially given that Google maps plays an important role here.
That’s why enhancing this parochial facet in our visibility strategy can provide us with a plus and favor us competitively.
Therefore, there is no doubt that being among the first Google search results will guarantee a substantial increase in the number of conversions and sales that your business will experience in the short, medium or long term, also at this local level.
What are the benefits of Local SEO?
If your business does not have a product or service that can be distributed more globally, these techniques that help us to geolocalize our search results, become something almost indispensable for the company’s commercial health.
And as I explained in the previous point, it favors this geographic component and proximity to the user who is conducting a search… when competing for first place with other results.
Without forgetting that we are also more visible on Google maps.
Also, appearing in Google’s top results gives an image of unrivaled professionalism compared to those appearing below.
We must pay attention to the following data:
About 50% of clicks that users make after a search are carried out on the first link of organic results, that is, those whose position occurs naturally due to the indexation that Google’s robots consider that a particular page deserves.
As I said earlier, the benefits of local positioning are evident, according to data from a study carried out a few years ago:
71% of clicks receive the top 3 search engine page results for a given search, while all the rest of them must settle for sharing the remaining 29% .
Nowadays, web positioning is not only necessary to be able to compete in a saturated market, but it contributes enormously to the creation of our company’s brand image in the city or place where its main customers reside.
Do you already know my SEO course ? In it we talk about the main strategies to dominate cities, towns and entire neighborhoods with LOCAL SEO.
If your company has a physical location and you want to attract potential customers located close to your business, local SEO is of interest to you.
If you get a good spot positioning your company’s site appears two times in the search results, a factor that greatly increases the chances of your ad will click and you win din din $$ :
Results on Google Maps and in the list!
To start optimizing your local SEO correctly , there are a few important items you have to focus on. The first thing you should do is register your business on Google My Business so that it can also appear in the map results, so you can be sure that Google has your business on the radar.
It is important to optimize the Google My Business card correctly, completing each of the requirements to provide the user with relevant information about your local business.
Google My Business how does it work? How can I put my business on Google Maps ?
The Google My Business is an online tool critical to the management of their local business! An important first step in any local SEO strategy is to claim and check your business’s Google My Business (GMB) listing.
Signing in to Google My Business can increase your chances of appearing in Google’s local pack , Google Maps and organic rankings in general.
Also, over the past few months, Google has added some great features to Google My Business that businesses should take full advantage of to improve their local placement and help capture the attention of potential customers.
Google My Business will give you increased visibility on the results page, your business will be presented with almost half of the search results page filled with relevant information about your business.
The idea is that through this platform, you can access all the functionality of the Google products you use for a company, and thus, it makes everything much simpler.
To create your registration form on Google My Business you must access the following URL address:
https://www.google.com.br/intl/pt-BR/business/
Watch the video below where I show you how to create an account for your company and comment on the main optimizations and all the features of the service.
How do I position my business on Google My Business?
Here are some key factors that influence a company’s positioning within Google’s My Business:
Complete the content of the profile , address, hours, business definition, videos, photos and provide posts with content of value to the customer.
Coherence in the data in our product guide and those we offer on our website. The first thing Google will do is enter the site and see if the data we are offering is the same as we have in our guide.
Positive Reviews , google highly values the reviews of your record and the relevance or click-through rate that your profile receives when performing a search.
More and more Google values the reputation of companies on the internet . Having a good reputation on social media and business review sites helps to position you above your competition.
Build links to your Google My Business profile , links are recommendations on the internet, they convey authority and drive traffic, recommendations always help us to have customers who are interested in our products and services.
Including your company’s map within web pages and getting +1 within Google plus is also an influencing factor in positioning within Google’s local SEO scale.
The interaction on a Google My Business page is very important . A static page that doesn’t interact and doesn’t respond to both positive and negative comments that users may have made is not well regarded by Google.